A one-of-its-kind India-wide series of events, Crossover marked the first-ever global launch of Budweiser’s Magnum Double Barrel Whiskey. It brought together the country’s cultural frontrunners for never-before-seen pairings, unique collaborations and bespoke commissioned pieces to unravel new horizons of their artistry. 

As Budweiser turned to a new chapter with its foray into the world of whiskeys, the event series helped activate it by elevating the experience of live music above overdone formats, creating dozens of refreshing performances across cities off the back of collaboration and a well-rounded experiential approach.