Arcade came together with Budweiser India in February 2024 to launch Budweiser Sessions, an inimitable experience with a one-of-a-kind DJ stage that sets the scene, just right, on the dancefloor. Staying true to the brief of disrupting the traditional dance floor experience, Arcade designed a bespoke toolkit to make the night more connected and interactive between performing artists and dancers. Beyond assets, the event’s programming, production and digital activations were also managed by Arcade, end-to-end.