At Magnetic Fields, Arcade designed and executed four unique experiential bars for Jameson that quickly became focal points of the festival. Among these was a highly engaging double-decker pub featuring a Hi-Fi and hand crafted sound system. Another standout was the larger-than-life Double Barrel Bar, which stood an impressive 13 feet high and showcased Jameson’s flagship Black Barrel whiskey.

These installations not only elevated the brand’s presence at the festival but also created memorable experiences that blended design, music, and whiskey culture.